If you have been keeping up with my Marketing 101 Series, Post #2, I said we would talk about YouTube and website building. However, I saw this video by Jesse Cannon and felt like he provided a lot of invaluable information and resources.
Jesse Cannon discusses a technique that many musicians overlook, which can help them grow their fan base and gain attention. This technique involves deep research and community-building within the independent music network. He emphasizes the importance of understanding your musical community, connecting with similar artists, and learning from their strategies. By following and interacting with these artists on social media, collaborating with them, you can create a strong network that can help catapult your music career.
Jesse also discusses the significance of using hashtags, engaging with fans, and staying connected with your community. Ultimately, the video encourages musicians to put in the effort to build a strong foundation within their music community, which can lead to long-term growth and success.
Check it out.
00:00 Introduction: The Secret Technique to Build A Fanbase
00:35 Understanding the Importance of Community Building
00:48 The Power of Social Media in Music Promotion
02:24 The Role of Algorithms in Music Promotion
03:39 The Importance of Community in Breaking Out of Algorithmic Jail
04:55 The Power of Collaboration in Music Promotion
05:21 Understanding Your Music Community
06:26 The Role of Niche in Music Promotion
06:55 Building Your Fan Base Through Community
07:17 The Limitations of Facebook Ads in Music Promotion
07:49 The Power of Community Work in Music Promotion
11:00 The Importance of Research in Music Promotion
11:53 Understanding Your Music Community Through Research
14:03 The Power of Connections in Music Promotion
17:04 The Importance of Community Work in Artist Development
23:58 The Power of Community Work in Career Growth
25:22 Conclusion: The Power of Community in Music Success