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The 8-16-8 rule: song structure that works

October 12, 2026

How most hip-hop and R&B songs are built, counted in bars, plus a calculator that shows when each section starts at your beat's BPM.

5 ways to write a hook

October 12, 2026

Five hook patterns that keep working, and a prompt generator to get you writing one today.

ASCAP, BMI, SESAC: what a P.R.O. does for you

October 12, 2026

What a performing rights organisation collects, which one to join, and the three things to do once you're in.

The 4 ways a song gets paid

October 12, 2026

Performance, mechanical, sync and digital performance royalties in plain English, and which ones you have to register for.

Stop guessing which song to promote

September 16, 2026

The practical song-testing system for independent Hip-Hop & R&B artists A few years ago, before most people knew who Alessia Cara was, I came across a song called “Here” on…

BUILD YOUR COMMUNITY IN 2024

January 17, 2024

bUILD YOUR COMMUNITY in 2024 https://youtu.be/HHQLN5nuapc?si=iIYEdWEbGcZJ-5Mc If you have been keeping up with my Marketing 101 Series, Post #2, I said we would talk about YouTube and website building. However,…

KNOWING YOUR AUDIENCE

January 12, 2024

Music Marketing 101 in 2024: Post #2 Understanding your target audience and how to find them is one of the most important steps before spending marketing dollars. Certain question need…

MUSIC IS THE BARE MINIMUM

December 20, 2023

Music Marketing 101 in 2024. Post 1. We are starting with the basics of music marketing and then we will work our way to more advance strategies and/or topics. Welcome…

Rappers Should Never Sign To A Label?

October 30, 2019

The Truth About The Music Industry https://youtu.be/tqFnHUEdnGY All the major labels are in survival mode due to the growing D.I.Y Artists. Music services like Spotify and DistroKid have made it…

Do Albums Matter? Should I Release Albums or Singles ?

October 16, 2019

Do Albums Matter? View this post on Instagram A post shared by EPIK THE DAWN (@epikthedawn) on Oct 16, 2019 at 2:47pm PDT Lyor Cohen and Kevin Liles [full video…

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